A 360º brand launch
THE CHALLENGE
Opening a bakery in Madrid means entering a saturated, highly aesthetic and trend-driven environment.
Crete entered the market as a completely new brand.
They faced strong competition, limited differentiation, and no existing community. The business needed to earn emotional relevance and become memorable for locals and visitors.
The goal was clear: transform an unknown project into a recognizable French bakery experience with the power to attract, engage and retain.
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SOLUTION
Habitus developed a fully integrated strategy connecting branding, spatial experience, storytelling and digital foundations, ensuring that what guests saw online matched exactly what they felt in-store.
From verbal identity and creative direction to audiovisual production and pre-opening activation, every element worked together to position Crete as warm, aspirational and memorable from day one.
SERVICES PROVIDED
Brand strategy · Naming & verbal identity · Storytelling · Art direction · Interior concept guidance · Photography & video production · Social media foundations · Launch support
60%
INCREASE IN SOCIAL MEDIA ENGAGEMENT
100%
Projected sales on opening day.
90%
Attendance at the pre-opening
