Creating a Madrid-inspired hot dog concept
THE CHALLENGE
Felino Madrid was conceived as a fast casual restaurant built around a simple but distinctive idea: a hot dog concept with a Madrid soul. Entering a saturated market it demanded a recognizable brand capable of capturing the energy and personality of the city.
SOLUTION
Habitus developed the full brand conceptualization and visual identity, defining the positioning, tone and graphic universe of the brand. The strategy focused on translating Madrid’s urban character into a fresh and contemporary fast food identity, adaptable to physical space, printed materials and social media.
The result is a bold and recognizable brand that reflects the spirit of the city: fast, authentic and slightly rebellious. Felino launched with a cohesive identity designed to stand out in Madrid’s landscape.
SERVICES PROVIDED
Brand strategy · Concept development · Visual identity · Graphic system · Menu design · Creative direction · Social media content
