Designing immersive gastronomic experiences
SERVICES PROVIDED
Concept strategy · Experiential design · Creative direction · Brand positioning · Communication strategy · Event format development
ALL PROJECTS
THE CHALLENGE
HAMBRE Experiencia developed in Madrid, the project explores new formats where gastronomy, narrative, design and emotion converge to create memorable events. Rather than traditional dining, the concept focuses on curated experiences that engage guests through atmosphere, storytelling and intentional design.
SOLUTION
Habitus is leading the strategic conceptualization and creative direction of the format, developing a flexible experiential platform designed for pop-up events, private gatherings and brand collaborations. The project integrates sensory design, narrative development and spatial atmosphere to create immersive gastronomic moments that go beyond food itself.
HAMBRE Experiencia is currently in development and positioned to launch as a distinctive concept within Madrid’s evolving experiential hospitality scene.