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Experiential wellness brand built from concept to identity
THE CHALLENGE
Latido by HAMBRE was conceived as an experiential wellness concept in Madrid, designed for women seeking deeper connection through movement, pause and community. The challenge was to translate an emotional and intuitive idea into a structured brand with clarity, differentiation and long-term potential.
SOLUTION
Habitus developed the full brand strategy, conceptual framework and visual identity, positioning Latido as a contemporary wellness brand where yoga, breathwork and meditation are experienced as part of a modern ritual. The brand is built around a clear idea: true luxury lies in emotional depth and presence, not in excess.
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Brand strategy · Concept development · Visual identity · Logo design · Brand system · Event & communication design
SERVICES PROVIDED
ALL PROJECTS
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