Reintroducing a Spanish restaurant
THE CHALLENGE
Located inside Hotel Liabeny in the heart of Madrid, Lya 67 was created to reconnect with today’s diner through a brand that reflects the city itself: vibrant, cultural, and welcoming to both locals and international visitors.
SOLUTION
Habitus executed a full strategic repositioning of the restaurant, redefining its role within Madrid’s competitive food and beverage landscape and inside the Hotel guest experience.
Our scope included naming development, brand architecture, visual identity systems, menu design criteria, printed collateral and digital channel implementation. Each component was conceived to deliver clarity, scalability and alignment between operations, marketing and guest perception.
Creative direction emphasized authenticity, product integrity and spatial context, strengthening the restaurant’s market relevance while elevating its competitive positioning.
SERVICES PROVIDED
Brand strategy · Naming · Verbal & visual identity · Brandbook · Creative direction · Photo & video production · Website and social channel development · Pre-opening strategy
